Building a good Web site isn’t all that hard. Keeping it updated is the tricky part. But letting your customers see an old, obviously outdated Web site is no different than having them come into your garden center and see dusty shelves. And you wouldn’t do that.
Phil Adikes, of Garden Center News, says your goal should be to make your Web site “bookmark worthy.” Give your customers new content on a regular basis. They’ll know there’s a reason to come back often – so much so that they’ll add your site to their Favorites list.
Having trouble coming up with enough new stuff every month? Use your customers as your content. Ask them to provide photos of their beautiful gardens and a quick quote about how your garden center made it all possible.
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