Sunday, July 13, 2008

Psyched About Cyclamen

Morel Diffusion is a breeder of cyclamen, but I have to confess, it wasn’t the cyclamen that initially drew me into the company’s booth. It was the way they had the plants merchandised. Displayed in colorful, iridescent, handled bags, these delightful specimens would bring out the impulse buyer in just about every woman I know.

According to Morel’s Florence Vaux, although the company’s primary function is to breed new cyclamen, they’re always thinking about the consumer. That philosophy definitely manifests itself in this booth display, which caught my eye immediately.

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