In his Merchandising Tips and Trends presentation, Zen Genius’ Joe Baer reminded attendees that great-looking, creative displays are important, but they’re not really the ultimate goal of merchandising. The real reason for merchandising is to increase store sales and make more money.
You have to understand everything about your business, Baer said. “You have to know what are you highest margin items, what are your best sellers, and where the hot sales zones are in your store layout,” he said. Then you need to arrange your layout and displays to maximize the sales of those items.
“Visual merchandising is 70% organization and 30% creativity,” he said.
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