Ball Horticultural Co. had a large Burpee display at its booth to kick off the nationwide launch of its new line of herbs and veggies. It had been tested in two markets this spring, Dallas and Baltimore.
Growers can buy the program either in a plastic pot or in a Ball-approved sustainable pot. On display in the Ball booth and Summit Plastics booth were wheat chaff-based pots with the Burpee Home Garden logo. It’s one of the first biodegradable pots that can be printed on, and is available in 4-inch or 6-inch sizes.
The line is extensive, featuring nearly 30 kinds of tomatoes - some of which are exclusive to the Burpee Home Gardens brand. It also features a variety of peppers, herbs, cole crops (like brussel sprouts, broccoli, cabbage and cauliflower), lettuce, vining crops (like cucumbers, melons and squash), beans and eggplant, among others.
Along with branded point of purchase material like pots, tags and signage, the program also will be supported through a consumer print, online and radio advertising campaign, as well as a website, http://www.burpeehomegardens.com/.
For more on the program, visit http://www.ballhort.com/.
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